Errell Niño
Senior UX Design Manager — Banking & Fintech
Manila, Philippineshello@uxtap.comwww.linkedin.com/in/e-nino
Summary
Senior UX Design Manager with 15+ years designing and shipping enterprise digital products across banking, fintech, and technology consulting. Proven record leading multiple Agile squads and translating research into measurable business outcomes — reduced onboarding abandonment, billions in new AUM, and multi-million-peso support savings. Deep expertise in BSP-regulated financial experiences, accessibility (WCAG 2.1 AA), and design leadership.
Core Competencies
UX & Design Leadership
User-Centered Design (UCD) · UX Research & Testing · Heuristic Evaluation · Wireframing & Prototyping · Design Sprints · Enterprise Design Thinking
Service & Product Design
Service Blueprints · Customer Journey Mapping · Use Case Analysis · Product Roadmapping & Vision · Design System Strategy · Reusable Component Libraries · Accessibility (WCAG 2.1 AA)
Product & Project Management
Agile & Scrum Methodologies · Product Ownership & Backlog Management · Stakeholder Management · Cross-Functional Team Leadership · MVP Definition · Scope & Business Development
Industry Domains
Banking & Financial Services · Fintech & Digital Banking · Wealth Management (UITF/Investments) · Payments & Transfers · Cloud Computing & AI · Enterprise SaaS Platforms
Experience
UX Design Manager / Squad UX Lead
2021 – PresentMajor Philippine Universal Bank (via Accenture) · Digital Banking · Payments
- Lead UX across 5+ Agile squads shipping digital onboarding and payments products.
- Owned the eKYC account-opening redesign that cut abandonment by 58% and shifted volume out of branches.
- Directed the unified payments hub that reduced errors 71% and support costs by ₱12.2M/month.
UX Design Manager
2018 – 2021Global Professional Services Firm (EY) · Enterprise Consulting
- Led enterprise UX engagements for banking and financial-services clients.
- Built and mentored cross-functional design teams across multiple concurrent programs.
- Standardized research and design-sprint practices across delivery teams.
UX/UI Lead
2015 – 2018American Technology Company (IBM) · AI Platform Teams · Wealth
- Led UX for enterprise AI platform products using Enterprise Design Thinking.
- Drove the UITF investment platform that generated ₱2.1B in new AUM within six months.
- Partnered with product and engineering to ship complex B2B experiences.
- Facilitated design workshops and playbacks with enterprise stakeholders.
UX / Product Design Roles
EarlierTechnology & Consulting
- Progressive UX and product design roles building foundational research, IA, and interaction-design expertise.
Selected Achievements
- Cut digital account-opening abandonment by 58% and shifted 67% of eKYC volume out of branches.
- Generated ₱2.1B in new AUM within six months via a goal-first UITF investment platform (+142% new investors).
- Reduced payment errors 71% and support costs by ₱12.2M/month through a unified payments hub.
- Led UX across 5+ concurrent Agile squads for a major Philippine universal bank.
Education
Certified Design Sprint Facilitator — DLSU Graduate School of Business. Continuous professional education in design leadership, product innovation, and enterprise design thinking.
Certifications
- Professional Scrum Product Owner II (PSPO II) — Scrum.org
- Professional Scrum Master — AI Essentials (PSM-AE) — Scrum.org
- Enterprise Design Thinking Practitioner — IBM
- Agile Scrum Master Certification — Scrum Alliance
- Certified Design Sprint Facilitator — DLSU Graduate School of Business / SixSigma PH
- Certified Product Development Innovator — DLSU Graduate School of Business
- Credly Verified Digital Badges — UX Design & Agile Practices
- Skillsoft Learning Path Completions — UX Design · Product Management · Leadership
Tools & Technologies
Design & Prototyping: Figma, Sketch, Adobe XD, InVision, Zeplin, Miro, FigJam
Project & Agile: Jira, Confluence, Trello, Azure DevOps
Research & Testing: UserTesting, Hotjar, Attention Insight, Clarity UX, Optimal Workshop, Maze
AI & Vibe Coding: Claude (Anthropic), ChatGPT (OpenAI), Copilot, GitHub
Methodologies: Agile/Scrum, Design Sprints, Enterprise Design Thinking, Lean UX, Service Design